by Overview
Hyde Hotels UK is part of Hyde Hotels, Resorts & Residences, a lifestyle hospitality brand under Ennismore, a joint venture with Accor. Known for its vibrant and immersive experiences, Hyde Hotels UK offers a blend of luxury, culture, and nightlife, catering to modern travelers seeking more than just a place to stay. The flagship property, Hyde London City, opened in September 2024, marking Hyde’s first European venture and setting the tone for future expansions in the region.
Corporate Information
- Brand Name: Hyde Hotels UK
- Parent Companies: Ennismore (Accor joint venture)
- Brand Tier: Lifestyle / Luxury
- Established in the UK: 2024 (Hyde London City)
- Headquarters: London, United Kingdom
- Website: hydehotels.com
Flagship Property: Hyde London City
- Location: 15 Old Bailey, London EC4M 7EF
- Building: Historic Spiers & Pond building, originally constructed in 1874
- Rooms: 111 rooms, including suites with views of the Old Bailey
- Facilities:
- Leydi: A Turkish-inspired restaurant offering modern mezze and grilled dishes, led by acclaimed chef Selin Kiazim
- Black Lacquer: A moody underground speakeasy bar featuring an extensive vinyl collection and inventive cocktails
- Wellness: A small basement gym catering to fitness enthusiasts
- Design: Bohemian flair meets Victorian charm, with velvet headboards, bespoke furniture, and modern amenities like Bang & Olufsen speakers and Malin+Goetz toiletries
Brand Philosophy
Hyde Hotels UK is designed for the “in-the-know” traveler—those who seek discovery, connection, and a touch of nightlife in their travel experiences. The brand emphasizes:
- Cultural Immersion: Drawing inspiration from local history and culture to create unique, destination-driven experiences
- Vibrant Nightlife: Integrating nightlife elements into the hotel experience, offering guests a seamless blend of relaxation and entertainment
- Community Engagement: Fostering a sense of community through curated events, local partnerships, and immersive programming
Target Market
- Urban Explorers: Travelers seeking to immerse themselves in the local culture and nightlife
- Business Professionals: Guests looking for a stylish and functional environment for work and relaxation
- Culinary Enthusiasts: Individuals interested in unique dining experiences and innovative cuisine
- Event Seekers: Those looking for venues that offer both accommodation and vibrant social spaces
Sustainability Commitment
As part of the broader Ennismore and Accor sustainability initiatives, Hyde Hotels UK is committed to:
- Eco-Friendly Operations: Implementing energy-efficient systems and reducing waste across properties
- Local Sourcing: Partnering with local suppliers and artisans to support the community and reduce environmental impact
- Sustainable Design: Incorporating sustainable materials and practices in hotel design and operations
Mission Statement
“To provide a dynamic and immersive hotel experience that blends luxury, culture, and nightlife, creating memorable stays for the modern traveler.”
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